Monday, June 28, 2010

Photo: DSC 1835 | Friday Photos plus Stock Cars album | U.S. Photographics & Mike Arthur Photos |, photo and video sharing made easy.

Photo: DSC 1835 Friday Photos plus Stock Cars album U.S. Photographics & Mike Arthur Photos, photo and video sharing made easy.

Friday, June 25, 2010

Saturday night at the races June 19th 2010

The last race before the summer break at the Mohave Valley Raceway. There were some additional cars and that is always good.

The track was really wet during wheel packing and we had to clean what seemed like a ton of mud off the car before the heat race. I also freed the car up a little because I thought the track would be tacky in the heat

I lined up on the outside pole for the heat race and managed to get to turn one ahead of the pole sitter. I took off into the lead, I knew I had made the wrong adjustments when I saw how the track had really slicked off. The car was pushing getting into the corner, and spinning the tires getting out of the corner. Being out fron I could adjust my line and get through the corners pretty fast. However a yellow flag soon came out and allowed the field to catch up.
I led the next lap or two but the second place car was able to get by me for the lead when I went a little too high in the second turn and hit a really dry slick spot. I did hang on and finish second.

I lined up third in the main, and on the start I moved into second place. I was racing with third when the yellow came out. On the start the leader got too good of a jump on the field and the starter didn’t throw the green flag. However someone in the back didn’t pay attention and pinballed through the field bouncing off my Left rear tire. We finally got going again and I maintained second but then the car snapped around going into the second turn a crazy fast double 360 spin. I thought the L/R tire went flat from the previous contact and headed into the pits for a tire change. Doug and Bailey checked the car over and didn’t see any damage and sent me back onto the track. When the green flag dropped I knew there was something wrong as the car seemed not to have any forward traction at all. I headed back to the pits to try and figure out what was wrong.
Doug jacked up the back and right away we saw a problem with the Left rear as it just spun freely. We quickly checked and found a broken axle. Doug put the car back together and I went back out onto the track. From then on I just stayed out of the way and hold on to finish 7th.

Thursday, June 10, 2010

Is this the best way to spend your time and energy?

HOLY CRAP, Some person got paid to think up this "great Idea" and TWO other Higher paid people gave them the green light to publish it!:

Last Updated: June 10. 2010 1:02PM
GM: 'Poorly worded' Chevy memo not meant for fans
New York Times News Service and Detroit News staff reports
General Motors today backtracked from a memo discouraging the use of “Chevy” to describe its Chevrolet brand.
On Tuesday, GM sent a memo to Chevrolet employees at its headquarters, promoting the importance of "consistency" for the brand, which was the nation's best-selling line of cars and trucks for more than half a century after World War II.
But in a statement issued today, General Motors said " 'Chevy' will continue to reflect the enthusiasm of customers and fans."
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"Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted," it said.
"We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products."
But the automaker noted that "in global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process."
In Tuesday's memo, the automaker asked that "whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward." It was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the GM division's vice president for marketing.
Chevrolet said that "when you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding.
"Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
Although the memo cites Coke, it does not note that Coke is shorthand for Coca-Cola -- or that Apple is not commonly used in reference to its products, which are known simply as iPads, iPhones and MacBooks.
One expert on branding said GM's effort ran counter to a trend in which corporate names had become more casual. The consultant, Paul Worthington, head of strategy for Wolff Olins, amarketing and branding firm, noted that FedEx had replaced Federal Express, KFC had supplanted Kentucky Fried Chicken and "even RadioShack has evolved into the Shack."
Regardless, if Chevrolet plans to puts the Chevy genie back in the bottle, the task could prove harder than climbing out of bankruptcy.
If taken to its logical conclusion, Chevrolet would presumably need to ask Jeff Gordon, the four-time NASCAR Sprint Cup champion who currently races a Chevrolet Impala, to change the website address -- -- for his dealership in Wilmington, N.C.
And what about rolling back the popular culture references to Chevy? Elton John, Bob Seger, Motley Crue and the Beastie Boys have all sung about Chevy, and hip-hop artists rap about "Chevy Ridin' High" or "Ridin' in My Chevy."
Worthington, the branding expert, said Chevrolet seemed unclear what the brand stood for. But ultimately, he said, consumers "will call you whatever they want to call you."
But not Chevrolet staff members. A postscript to the memo says a sort of cuss jar -- a plastic "Chevy" can -- has been situated in the hallway.
"Every time someone uses 'Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can. From The Detroit News: